Herald Marketing
While an employee of The Herald, I created the majority of the marketing designs. This included everything from updating the brand to business cards, posters, advertisements, and so much more.
As each new year rolled around, we created a new line of self- promotional marketing materials. We are talking calendars, planners and new customer templates. To your left is a calendar designed for the sales representatives to give away as Christmas Gifts. Both beautiful and functional, these pieces display the quality design as well as printing The Herald has to offer.
This trifold brochure was designed for the sample packets that are sent out to potential and existing customers. Not only is this a great example of a trifold, but it also contains many standards we in prepress/production hold dear. The piece offers brief explanations on things such as bleed, image resolution and even offers diagrams of common fold types.
The Customer Service Representatives wanted to refresh the artwork in their portion of the office; I designed several marketing posters that were visually appealing as well as appropriately branded. The final two versions are displayed to the left.
While the above two versions were chosen for the main office, my department favored this poster. This version is more playful and illustrates the CMYK pixels coming together to form The Herald's logo.